The Team
Pat Martin
Founder & CEO
Pat Martin is a seasoned ecommerce leader based in Las Vegas, Nevada, with over two decades of experience spanning analytics, marketing, engineering, leadership, and management. His expertise lies in optimizing digital marketing activities, refining website conversion funnels, shaping product assortments, and managing pricing strategies for maximum growth and efficiency. As the CEO/Cofounder of Rapid Insights Group, a cutting-edge online platform, Pat specializes in deciphering business and marketing analytics to provide actionable recommendations and data-driven strategies for businesses of all sizes. With a strategic mindset and extensive leadership experience, Pat excels in overcoming complex challenges and adapting to the evolving ecommerce landscape. Pat holds an MBA from the Kellogg School of Management and a Bachelor's degree in Engineering Physics from The University of British Columbia.
Shyloh Stobie
Founder & COO/CFO
Shyloh Stobie, based in Las Vegas, Nevada, brings 25 years of invaluable experience to the business world as a cofounder and COO/CFO. With a proven track record in organizational optimization and leadership development, Shyloh's hands-on approach has shaped individualized solutions for organizational growth. As the cofounder and COO/CFO of Rapid Insights Group, she leads a dynamic team specializing in business and marketing analytics. Shyloh's previous role as CEO at The Variegate Group addressed complex people issues, demonstrating her commitment to driving productivity and performance. Her decade-long tenure at Zappos Family of Companies showcased revenue generation, departmental expansion, and progressive management approaches. Shyloh holds a Bachelor's degree in Fashion Merchandising from Texas Christian University.